The blog
Build a channel you can keep
Notes for video creators on YouTube, search, Shorts, live streams and making videos on a schedule you can hold. Every post starts as a carousel on Instagram.
New on YouTubeYouTube just shipped new tools for you
What YouTube announced at Made on YouTube on September 23, 2026, what's live and what's still rolling out, and the YPP change to put on your calendar.
How YouTube worksYouTube is a librarian
The algorithm isn't a boss you have to beat. It's a librarian trying to point people to the right shelf, and your job is to be easy to shelve.
Story structureThe beats behind my episodes
The story structure I use for Behind the Build, from the cold open to the open loop at the end, so you can borrow the shape for your own videos.
ShortsShorts bring you people
Shorts are great for reach, but Shorts feed views don't count toward YPP watch hours. How to give Shorts and long videos each their own job.
Watch hoursYour live stream counts
Public live streams saved to your channel count toward YPP watch hours. What counts, what doesn't, and why you should think twice before deleting old lives.
The missionMonetizing isn't the win
Monetization is the goal, but it's a poor way to tell whether you're winning. Here's the measure we use in Video Creator Club instead.
Your setupThere's no learning Ecamm
Start with what your show needs, not with the software. The short list a video podcast needs, and everything that can wait until later.
PublishingReady isn't perfect
What ready looks like for your first episode, and a simple 30-day plan to get it recorded and published.
Behind the buildI unlisted 570 videos
My channel held more than ten years of videos from another chapter. One question decided which ones stayed, and what unlisting does to your watch hours.
WorkflowMake filming the easy part
Find where the friction is in your own workflow and make that part easier first. Why I stopped spreading one video across a week.